Chatter Weekly · Issue 42
Why attention is the new oil
By Sam Ortega · 6 min read
Every app on your phone is drilling for the same resource — and unlike oil, the supply is fixed at sixteen waking hours a day. This week we look at who's winning the extraction race, and what it costs the rest of us.
The surprising part isn't the scale, it's the margins. As one analyst put it, an hour of your evening is now worth more to an advertiser than a barrel of Brent crude — and considerably easier to ship.
Sanity is a finite resource too. Which is, coincidentally, why you're reading this in a single readable column instead of a maze of banners.